Food Pro Tradeshow Experience
“What food industry challenge are you facing?" We designed an exhibit and interaction experience for Wiley. A company that design and build food processing facilities and the process machinery within. This exhibit was to be human, interactive and provoke conversations with their key market at the 3 yearly Food Processing Tradeshow. Their long-term goal? To build a better food future for Australia.
WHAT HUMANS VALUE IN A FOOD PROCESSING FACILITY
Wiley asked us to design a human interaction and experience for their participation in Foodpro. We designed a design-thinking exercise developed to gather insights into what humans value in the working environment of a food processing facility, and a live building digital infographic to display the results over the 6-month campaign. The findings were to inform the design and delivery of integrated human-centred food facilities.
What we did
We designed an interactive game experience and infographic based on a card sort to explore the conditions for people working within a food facility. The game was both analogue (a physical card set), digital and the live results were updated in real time to large touch screens.